News

Neerja Patel, a seasoned publicist who has represented brands such as Shopify, Lufthansa Airlines, Caroline’s on Broadway, and comedian Zarna Garg, shares her top tips for building these iconic brands and how to leverage the power of media. 

Vikas Khanna and Jimmy Rizvi, two restauranteurs in New York City have utilized social media so flawlessly that analyzing their strategies is like taking a masterclass in emotional marketing.

Explore how celebrity partnerships like David Beckham for Lay’s and Cindy Crawford for Pepsi boost sales, brand awareness, and consumer connection.

Pop culture has always played a part in driving consumer behaviors, but now more than ever we are seeing the influence of pop culture go beyond celebrity endorsements or collaborations. Events, movies, music videos or concerts are leading to spikes in retail sales – sometimes in ways that were not anticipated by the retailers benefiting from the influx of sales.