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Neerja Patel, a seasoned publicist who has represented brands such as Shopify, Lufthansa Airlines, Caroline’s on Broadway, and comedian Zarna Garg, shares her top tips for building these iconic brands and how to leverage the power of media. 

As the air cools and the table fills with family favorites, Thanksgiving weekend isn’t just about the feast, it’s also about the moments in between. From Friendsgiving mixers to cozy fireside nightcaps, the right cocktail can bring just the right touch of sparkle to your celebrations. This year, consider adding a few drinks that lean a little lighter, a little fresher, and a lot more fun. Each features a splash of St-Germain , the elegant French elderflower liqueur made from

After being a stay-at-home mom for 16 years, all the while knowing she wanted to do more, Zarna Garg was pushed to try stand-up comedy by her children.

Explore how celebrity partnerships like David Beckham for Lay’s and Cindy Crawford for Pepsi boost sales, brand awareness, and consumer connection.

Pop culture has always played a part in driving consumer behaviors, but now more than ever we are seeing the influence of pop culture go beyond celebrity endorsements or collaborations. Events, movies, music videos or concerts are leading to spikes in retail sales – sometimes in ways that were not anticipated by the retailers benefiting from the influx of sales.